MA Media & Digital Communications

Programme Overview

A dynamic programme exploring the evolving media landscape, covering digital journalism, content strategy, media law and ethics, audience analytics, and brand communications. Students produce a digital media portfolio.

Delivered by London International College, this programme combines rigorous academic content with a strongly applied approach: every module is built around the situations, decisions and challenges professionals actually face. You will learn alongside an international cohort, exchange experience across sectors, and apply new tools to your own organisation from the first module onwards.

What You Will Study

Core modules are designed to build capability step by step — from foundations to applied mastery.

• 01 Strategic Communication & Brand
• 02 Digital & Social Media Strategy
• 03 Content Strategy & Storytelling
• 04 Audience Insight & Analytics
• 05 Reputation & Crisis Communication
• 06 Creative Leadership
• 07 Research Methods for Professionals
• 08 Capstone Project / Dissertation

What You Will Achieve

• Design integrated communication and brand strategies
• Use audience data to sharpen campaigns and content
• Protect and build reputation through change and crisis
• Lead creative teams and agencies effectively

Assessment & Delivery

Modules are assessed through applied assignments, case analyses and presentations rather than closed-book exams. The programme concludes with a capstone project or dissertation built around a real challenge from your own organisation or sector.

Entry Requirements

A recognised bachelor's degree (any discipline) OR a professional qualification with substantial management experience.
Applicants without a first degree may be admitted with 5+ years of relevant senior experience.
English language: IELTS 6.0+ or equivalent, or evidence of professional work in English.